Entry #5: Mayhem
The Mayhem Bear commercial is one that promotes the Allstate insurance. The advertisement states explicitly that the insurance will cover the costs of damages to property such as to your car. The ad is designed to be humorous to keep the audience engaged with the content. It is promoting to people who need good insurance so that they don’t pay out of pocket for every damage they take to their property. Rhetorically, the ad shows a bear coming out of hibernation in the woods and approaching a clean, undamaged car. The rhetorical bear proceeds to rip the door off the hinges and destroys the side-view mirror. The commercial states that the Allstate insurance will cover the costs for all of those damages. The atmosphere of the ad is set in a casual setting near a hiking trail in the woods. The weather is calm and beautiful, people are heard in the background laughing and chatting for a split second before they leave the scene. This implies that any and all incidents or accidents done...