Entry #5: Mayhem

 The Mayhem Bear commercial is one that promotes the Allstate insurance. The advertisement states explicitly that the insurance will cover the costs of damages to property such as to your car. The ad is designed to be humorous to keep the audience engaged with the content. It is promoting to people who need good insurance so that they don’t pay out of pocket for every damage they take to their property.

Rhetorically, the ad shows a bear coming out of hibernation in the woods and approaching a clean, undamaged car. The rhetorical bear proceeds to rip the door off the hinges and destroys the side-view mirror. The commercial states that the Allstate insurance will cover the costs for all of those damages.


The atmosphere of the ad is set in a casual setting near a hiking trail in the woods. The weather is calm and beautiful, people are heard in the background laughing and chatting for a split second before they leave the scene. This implies that any and all incidents or accidents done to your property could be done at any given time when you least expect it.


https://www.youtube.com/watch?v=wy247xzcGBY

Comments

  1. AnonymousMarch 2, 2025 at 11:17 PM

    This ad does keep the audiences engaged and wonder what will happen next to the car. It provides a good way to promote their insurance. The details that you wrote about the environment such as the woods, hiking trails, and overall calmness does provide the viewer the explanation that accidents can happen everywhere and at anytime. -Mia R.

    ReplyDelete
  2. Jett A.March 4, 2025 at 10:51 PM

    I love the way you analyzed the humor in the ad and its message of protection! The bear scene is funny and persuasive, showing how unexpected damages can happen at any time. The serene, tranquil setting really brings out the unexpectedness of accidents, and therefore Allstate's coverage is something that needs to be had. Great analysis!

    ReplyDelete
  3. Prof. MurphyMarch 21, 2025 at 11:55 AM

    Remember to invite the reader into the conversation by establishing the context before jumping right into the ad/analysis. You are on the right track with the purpose and analysis of this ad; don’t forget to pull out some concrete examples from the ad to illustrate your points and anchor your analysis.

    ReplyDelete

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